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Event planners from these conferences agree.

Ted Wright's word of mouth marketing revelations peak interest and leave attendees questioning the status quo. 

Word of Mouth Marketing Pioneer, Speaker & Author

Ted Wright helps audiences realize marketing concepts in ways they have NEVER perceived them.  

Ted's primary goal for each presentation is to leave attendees inspired to be better marketers, so they can sell more stuff to more people, more often, for more money. 

His presentations are engaging and impactful, including real-world case studies customized for each audience. Highly interactive and visual, Ted's programs include intentional (and sometimes unintentional) humor throughout. 

Ted makes the case that any marketer, large or small, can achieve a vast advantage using word of mouth wisely. 

Speak up and speak often.

Americus Reed

Whitney M. Young Jr. Professor of Marketing,

The Wharton School

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WOMM | How To Create Conversations That Sell

Today's consumers are suspicious about marketing. Many consumers don't believe companies are telling the truth. Yet, conversations about brands, products, and services are happening every day. And conversations aren't scrolled past, blocked, torn down, fast-forwarded through, or deleted. Conversations, which result in awareness and testimony for your brand, are your greatest competitive advantage. 

In this program, Ted delivers the strategy for word of mouth marketing success, as well as new ideas and information that can be implemented the very next day. It's filled with rapid-fire explanations backed by impressive data, and showcases detailed case studies demonstrating real-world application. 

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The hope around Influencer Marketing is that there are people in the world who will share the story of your brand and everybody will believe them. The reality, however, is that real Influencers – the people who can elevate your story and your brand – aren’t who you think they are.

Here are some truths:

You don't find real influencers; they find you.

The best programs compensate real Influencers with experiences and stories, not money.

Being an influencer is a way of living, not a job title. 

Real Influencers will share your brand story whether you are paying them or not.

In this innovative program, Ted shares the data and facts behind what drives these conclusions, as well as how brands and companies can leverage these truths to reach goals faster and spend less money.


Ted Wright is a modern pioneer of Influencer marketing, going back to his days as the Global Brand Manager for Delta Airlines. Since 2001, as CEO of Fizz, he has been the driving force behind major brand success stories such as the Pabst Blue Ribbon revolution, the adoption of Chocolate Milk as the post-workout recovery drink, and the rise of Fireball Whiskey – which has now passed Jägermeister as the dominate product in its category. Ted’s work changes the way consumers think about brands.

In this program, Ted shares how to: 


  • Create an effective influencer marketing program

  • identify and attract the best influencers for your business

  • work with your influencers over time and create long-term relationships to maintain their influence

  • Help influencers do what they love to do most 

  • generate real influencer marketing across all channels

Customized and personalized for each audience, some of Ted's most-requested lessons include: 


  • Identify the interesting, real and authentic story about your brand 

  • Differentiate yourself in your community by becoming the topic of conversation

  • Prepare customers, staff, and colleagues to share your story

  • Learn how word of mouth marketing intersects with other channels

Why Book Ted?

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Aaron Steinberg

Chairman, The National Directors

& CEOs Leadership Convention


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Reach out. We'll reach back.

Ted Wright gives his talks numerous times every year, around the world for both intimate and sizeable audiences. He has been a keynote speaker for BISSELL, General Motors, Nike, Intel, Nestle and many more. 


In addition to speaking engagements, Ted also works with marketing groups on webinars, videos and other supplementary content. Ask Ted's team what he can do to make your event or gathering the best it can possibly be.

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Today’s consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop book to making your brand the talk of the town. Your company’s best friends are already out there. Use Fizz to find, engage, and leverage them.


Follow the Fizz  book on Twitter for day-to-day marketing ideas graded on word of mouth marketing criteria. Is it genius or not? Let Fizz be the judge.


For more information, visit here.



   Get it Here:                         

Fizz : Harness the Power of Word of Mouth Marketing to Drive Brand Growth

About Ted

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Ladies and gentlemen, Mr. Wright.

If you have seen or heard about major brands such as JetBlue, United Healthcare, Allstate Insurance, AT&T, and Applebee's in the past few years, chances are it's because of Ted Wright. He has contributed to several consumer revolutions in the United States, taking big brand clients to the next level of marketing. 

Ted has been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2000. Over the last decade, his agency, Fizz, has become a global leader in word of mouth marketing with clients on every continent. 

A keynote speaker, author, and word of mouth marketing pioneer, Ted helps organizations identify influencers and create communications, resulting in the most effective marketing technique available today. 

Ted has received numerous speaking awards for his thought-provoking programs. 

An alumnus of Booz Allen & Hamilton, Ted holds a MBA with honors from The University of Chicago. He also enjoys great bourbon and drives too fast, but never at the same time. 

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Ask Ted a question.

If you would like to learn more about Ted, book him for your event or have a question, we can help. 


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See the good news.

Ted Wright is a frequent guest of digital and print journals inviting wisdom on word of mouth marketing. To reach Ted for a media appearance or comment, please send an email to or call 404.638.1066. Also, you can send him a direct message on Twitter @tedwrightmedia

If you want to achieve real influence for your products and services, you have to spend more time creating conversations. Ted’s program helps you convert conversations into sales.

the real truth behind influencer marketing

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